Singapore, 20 March 2025: Portfolio companies ICONS|ICS and ICONS|America debut at MakeUp in Paris 2025.
ICONS Beauty Group is proud to share the success of its portfolio companies, ICONS|ICS and ICONS|America, at MakeUp in Paris 2025, where we exhibited for the very first time. Set beneath the historic arches of the Carrousel du Louvre, this year’s event welcomed over 150 global suppliers and proved to be an inspiring platform for showcasing innovation, tactile design, and our continued evolution in sustainable beauty packaging.
This marked the European debut of our Bloom 2.0 collection, an evolution of the theme first introduced at MakeUp in Los Angeles. Bloom 2.0 highlights the shift toward packaging that is not only sustainable and functional, but also sensory-driven, emotionally engaging, and inclusive by design.
Watch our company video to see the highlights from the show:
ICONS|ICS presented a new range of tactile, sensorial formats that drew attention from both indie brands and established players. Standout products included:
Unique Doefoot Applicators – From sculpted curves to unique hybrid roller doefoot applicators, these designs offer enhanced precision and comfort while delivering a more expressive, sensorial experience.
Tubes with Innovative Applicators – Available in a range of orifices, applicator types, and sustainable materials including PCR, Ocean Plastic, and Sugarcane.
Slow Release Sprayer – Dispensing a fine, continuous mist from a single smooth press, perfect for body and hair mist applications.
Textured & Unconventional Packs – Including embossed aluminium bullets and glass-look tubes, these designs encouraged tactile exploration while ensuring accessibility.
ICONS|America once again highlighted its In-Mold Label (IML) Tubes, manufactured in the USA. These 100% PP mono-material tubes offer a lower carbon footprint and 360° decoration capabilities, making them an ideal solution for brands looking to align sustainability with strong shelf presence.
This was a key opportunity to introduce ICONS Beauty Group to new audiences across Europe and the UK, and we were delighted to connect with so many beauty professionals, brand founders, and product developers throughout the two-day event.
The energy and creativity at MakeUp in Paris reflected the continued momentum behind packaging that prioritises sustainability, usability, and emotional connection — values that define the mission of ICONS Beauty Group.
We’re now looking ahead to our next international stop: MakeUp in New York this September, where we’ll unveil an all-new theme to round out an exciting year of global exhibitions.
Thank you to everyone who visited us in Paris, and congratulations to the ICONS|ICS and ICONS|America teams for another successful showcase.
For more information, please contact info@iconsbeauty.com
