Portfolio Company Icons|ICS x Glossier collaboration

Singapore, 14 June 2023: Portfolio company Icons|ICS have been featured in Beauty Packaging’s Breaking News, featuring their collaboration with Glossier to design their ‘Balm Dotcom’ Lip Balm Tubes.

Icons Beauty Group portfolio company Icons|ICS partnered with Glossier to custom design the tubes for their revamped lip balm line, Balm Dotcom, launched early 2023. The new packaging design includes a hands-free slant tip applicator with a 3mm orifice, ideal for dispensing just the right amount of the Glossier ultra-hydrating formulation.

The Icons|ICS Design and Engineering team worked closely with Glossier to further customize the packaging, featuring a bespoke tooled ribbed cap designed with a complementary embossed logo on the top. The slant tip applicator has also been aligned with the artwork to achieve the uniform brand aesthetics Glossier is known for.

As part of Glossier’s commitment to continue exploring ways to make their products more sustainable, HDPE PCR was incorporated in the outer tube layer of this 19mm diameter and 15ml fill tube. Each of the 9 newly launched SKUs was also designed with their own unique look, with a distinctive color block band and different colored ribbed caps for each SKU. ICS endeavors to continue supporting brands with user-centric and sustainable packaging designs.

Congratulations Icons|ICS and Glossier on you successful collaboration! To see the full feature article, find the link here.

For more information please contact info@iconsbeauty.com or if you would like to get in touch directly with Icons|ICS on their packaging solutions please contact info@ics-world.com .